Doug Kowalski

Doug Kowalski is a Contributing Writer at MXNN Media covering agency partnerships, white-label services, and reseller economics. He writes for agency owners and operators who want straight answers about margins, vendor relationships, and what it actually takes to resell services profitably.

Kowalski has spent 25 years in the agency business. He built a regional digital agency to a staff of 30 before selling it, and today runs a services-reselling operation that has white-labeled everything from SEO and web development to paid advertising. He holds a BBA in Marketing from the University of Wisconsin–Milwaukee.

A third-generation Milwaukeean, he lives in Waukesha, Wisconsin, where he coaches youth baseball and grills through the winter on principle.