Jake Brennan

Jake Brennan is a Contributing Writer at MXNN Media covering ecommerce PR and product launches for direct-to-consumer brands. He approaches press coverage from the operator's side, examining how earned media affects the metrics ecommerce teams actually track — traffic, conversion, and retention.

Before joining MXNN Media, Brennan built and sold a seven-figure direct-to-consumer kitchen-goods brand. He continues to operate two DTC companies and writes a newsletter for ecommerce operators with more than 40,000 subscribers. He holds a BS in Marketing from the University of Texas at Austin.

Brennan lives in Austin, Texas, where he is a dedicated cold-plunge enthusiast with strongly held opinions about brisket.